Project:
Omaze partnered with Tommy Lee and Nikki Sixx to offer donors a chance to win a Restored 1969 Pontiac GTO, all to help support Musicares, which offers preventive, emergency and recovery programs, MusiCares safeguards the well-being of all music people.
Results:
$106,170 was granted by CAF America to MusiCares thanks to the generosity of the Omaze donor community.
Creative Directors:
Jason Campos, Mike Prochaska, Justin Lazernik
Media:
Paid Social
Project:
Good Time wanted to get customers excited about their shampoo and conditioner bars by highlighting a benefit beyond eco-friendliness.
Details:
We tapped into the universal love of travel and freedom and leaned into the idea that just because you are living out of your suitcase doesn't mean you need to change your hair routine. Without the mess or weight of liquids, these bars are a dream come true for the modern adventurer who values both convenience and sustainability.
Results:
The campaign increased sales of individual bars and the Hydrating Hair Duo combo pack, proving that people are all in when it comes to sustainable self-care on the go.
Role:
Art & Copy
Overview:
Omaze has reimagined fundraising by giving everyone the chance to dream big, offering once-in-a-lifetime prizes while making a positive impact on the world. Our partnership with Space for Humanity, which aims to create the first citizen astronaut program, was no different. The goal? Raise awareness and funds to make space travel more inclusive. The big question was: how do you fund such an ambitious mission?
Solution:
We teamed up with Virgin Galactic to launch a campaign offering a trip to space. Using a broad range of media—from social platforms to TV—Omaze spread the word to as many people as possible. The response was incredible, with over $600,000 raised on the first day alone. Sir Richard Branson even shared the mission on NBC's Today Show.
Results:
In just 8 weeks, over $1.7 million was raised to support Space for Humanity, helping to launch their citizen astronaut program and train future leaders for a more inclusive space exploration future.
Creative Directors:
Jason Campos, Mike Prochaska
Project:
DraftKings launch creative
Details:
To launch DraftKings, we celebrated the passion of fantasy sports fans with the DraftKings Fantasy Sports Hall of Fame—a series of TV commercials that honored the dedication (and obsession) of fantasy football’s biggest players. Each ad spotlighted these everyday legends or reasons to believe, making DraftKings the go-to hub for fans who live for the game. This campaign wasn’t just an introduction; it was a tribute to the community that fuels fantasy sports.
Results:
The DraftKings Hall of Fame campaign was a game-changer. They saw an immediate spike in new players, a significant boost in brand recognition, and an energized fanbase rallying around DraftKings. This campaign didn’t just introduce DraftKings—it set them on the path to becoming the #1 Fantasy Sports site, solidifying their place in the world of fantasy sports.
Role:
ACD / Art director
Project:
Omaze partnered with NFL star Travis Kelce to create an exciting sweepstakes, giving away the coveted Hummer EV1. This campaign aimed to drive donations to Rebuilding Together, a nonprofit focused on revitalizing communities by repairing homes and rebuilding lives.
Details:
The Hummer EV1 had already sold out with an extensive waitlist, so we tapped into this exclusivity, positioning it as an opportunity to own the highly anticipated first electric Hummer. By highlighting the vehicle’s unique, sold-out status, we amplified its allure, aligning it with Travis Kelce’s high-profile influence to create a powerful and resonant message.
Results:
The campaign successfully raised significant funds, all of which went to Rebuilding Together. As a leading nonprofit in community revitalization, Rebuilding Together channels these resources into impactful, on-the-ground work—repairing homes, uplifting communities, and ultimately transforming lives.
Role:
Creative director
Project:
Omaze partnered with Run the Jewels to offer donors a chance to win an RTJ-approved 1987 Buick® Grand National GNX, all to help support the ACLU. They only made 547 of these badasses, and this one had just 2,000 original miles on it! Every donation went to support the ACLU and their work to help families separated at the U.S. - Mexico border.
Details:
RTJ had wanted to partner with Omaze for years, and finally, it happened. Killer Mike picked out this car himself, as he owns one and has said it is his dream car. Utilizing our channels as well as RTJ’s and the ACLUs, we were able to get the word out on this unique prize.
Results:
$116,710 was granted by CAF America to the ACLU thanks to the generosity of the Omaze donor community.
Role:
Creative director
Project:
Omaze partnered with Giada De Laurentiis to offer donors a Dream Trip to Italy, all to help support World Central Kitchen, which has served millions of fresh meals to Ukrainian families fleeing home and people remaining in the country.
Details:
Since the winner of this trip gets a $30k budget to plan their trip to Italy, we wanted to be sure to show the breadth of possibilities available.
Results:
$148,853 was granted by CAF America to World Central Kitchen thanks to the generosity of the Omaze donor community.
Role:
Creative director
Dodgers fans are united by one passion: love for their team. This campaign celebrated that bond, inviting fans to “get into the blue” by highlighting spontaneous moments of Dodger pride.
Role:
Senior Art Director
Project:
To introduce the innovative NordicTrack Freestride Trainer, we developed a brand response TV commercial that showcased its versatility and cutting-edge design.
Detail:
Choosing to shoot on top of a building against the open sky, we created a striking, elevated visual that reflected the Freestride’s unique adaptability. This powerful setting helped the product stand out, connecting with viewers eager to upgrade their home workouts.
Results:
A successful launch that drove immediate interest, positioned Freestride as a must-have, and reinforced NordicTrack’s reputation as a leader in fitness innovation.
Role:
ACD / Art director
Role:
Creative director
Project:
Toshiba’s journey from 7th to 4th in the laptop market was no accident. By establishing them as the Laptop Expert, we transformed their brand presence through memorable events, engaging digital content, promotions, and a compelling print campaign, all within two years.
Role:
Senior Art Director
Project:
Omaze partnered with Brantley Gilbert to offer donors a chance to win a Ford F-150 Raptor, all to help support Folds of Honor, which provides educational scholarships to the families of fallen and disabled service members.
Results:
$170,809 was granted by CAF America to Folds of Honor thanks to the generosity of the Omaze donor community.
Role:
Creative director
Project:
Omaze partnered with the Ol Pejeta Conservancy to offer our donors an opportunity to go on a 6-day dream safari adventure for two at the Sanctuary Tambarare camp in the award-winning Ol Pejeta Conservancy.
Role:
Creative director
Project:
Daily Burn brand-response TV spots created to connect with viewers’ fitness journeys in real-time.
Details:
By featuring real testimonials, we showcased authentic results and built social proof, making the path to fitness feel accessible and inspiring.
Role:
ACD / Art director
Role:
Senior Art Director
Role:
ACD / Art director
Project:
DJ’s needed some “flyers” to promote their nights at the LA classic bar, Footsies.
Details:
Working with the DJs, we decided on themes for each night inspired by seasonal events or genres of music being played. I utilized Midjourney and Photoshop to craft out-of-the-norm imagery for these social posts.
Role:
Art director / Designer
When other brands leaned into the beauty of the course, we emphasized Callaway’s unique strength: the advanced technology within each club and ball, encapsulated by the tagline, “A better game by design.”
Role:
Senior Art Director
Toshiba comes up with awesome innovations for their laptops, so we imagined what their innovation lab must look like. Through our engineer and his assistant Gary's experiments, we learn about Toshiba's innovations. This campaign lived entirely online and let viewers explore the lab, play games, watch content, read funny shenanigans, and learn about some amazing laptops.
DIGITAL/SOCIAL
Role:
Senior Art Director
OUTDOOR/DIGITAL
Role:
Senior Art Director
