Project:
DraftKings launch creative
Details:
To launch DraftKings, we celebrated the passion of fantasy sports fans with the DraftKings Fantasy Sports Hall of Fame—a series of TV commercials that honored the dedication (and obsession) of fantasy football’s biggest players. Each ad spotlighted these everyday legends or reasons to believe, making DraftKings the go-to hub for fans who live for the game. This campaign wasn’t just an introduction; it was a tribute to the community that fuels fantasy sports.
Results:
The DraftKings Hall of Fame campaign was a game-changer. They saw an immediate spike in new players, a significant boost in brand recognition, and an energized fanbase rallying around DraftKings. This campaign didn’t just introduce DraftKings—it set them on the path to becoming the #1 Fantasy Sports site, solidifying their place in the world of fantasy sports.
Role:
ACD / Art director