Project:
Omaze partnered with Tommy Lee and Nikki Sixx to raise money for Musicares by giving away this badass restored 1969 Pontiac GTO.

Results:
We ended up raising $106,170, and I got to drive this beast around the block a few times before we sent it to the winner.

Creative Directors:
Jason Campos, Mike Prochaska, Justin Lazernik

Project:
One of the biggest comments Good Time gets from customers is how good the scents are and how nostalgic it makes them feel.

It’s not just what your soap smells like. It’s where that scent transports you. My nose is a time-traveller.

Project:
Bringing along your shampoo and conditioner on a trip sucks. But Good Time has a solid solution to that hassle.

Results:
The campaign increased sales of individual bars and the Hydrating Hair Duo combo pack, proving that people are all in when it comes to sustainable self-care on the go.

Overview:
We wanted to raise money for Space For Humanity. We figured, let’s team up with Richard Branson and Virgin Galactic to send one of our customers and a guest to space.

Where:
Social, TV, print, PR, oh boy we were everywhere. Richard Branson even shared the mission on NBC's Today Show.

Results:
Over $1.7 million was raised to support Space for Humanity, helping to launch their citizen astronaut program and train future leaders for a more inclusive space exploration future. And we totally sent the winner and her daughter to space.

Creative Directors:
Jason Campos, Mike Prochaska

Project:
DraftKings launch creative

Details:
To launch DraftKings, we celebrated the passion of fantasy sports fans with the DraftKings Fantasy Sports Hall of Fame—a series of TV commercials that honored the dedication (and obsession) of fantasy football’s biggest players. Each ad spotlighted these everyday legends or reasons to believe, making DraftKings the go-to hub for fans who live for the game. This campaign wasn’t just an introduction; it was a tribute to the community that fuels fantasy sports.

Results:
The DraftKings Hall of Fame campaign was a game-changer. They saw an immediate spike in new players, a significant boost in brand recognition, and an energized fanbase rallying around DraftKings. This campaign didn’t just introduce DraftKings—it set them on the path to becoming the #1 Fantasy Sports site, solidifying their place in the world of fantasy sports.

Project:
Sold out everywhere and impossible to get, this electric powerhouse became the ultimate prize. I tapped into its "dream car" status, using its rarity to create buzz, and combined it with Travis Kelce’s star power to inspire fans to get involved to raise money for Rebuilding Together through Omaze.

Project:
Run the Jewels wanted to raise money for the ACLU to help families separated at the U.S. - Mexico border. So we gave away Killer Mike’s dream car, a 1987 Buick® Grand National GNX. They only made 547 of these badasses, and this one had just 2,000 original miles on it.

Results:
We ended up raising $116,710 for the ACLU.

Project:
I was asked to think about performance ads in a different way. I thought, hey, let’s strip out the people and focus on the product and make that the hero.

Media:
Paid Social (Meta, Pinterest, Snapchat)

Project:
Omaze partnered with Giada De Laurentiis to offer donors a Dream Trip to Italy, all to help support World Central Kitchen, which has served millions of fresh meals to Ukrainian families fleeing home and people remaining in the country. 

Details:
Since the winner of this trip gets a $30k budget to plan their trip to Italy, we wanted to be sure to show the breadth of possibilities available.

Results:
$148,853 was granted by CAF America to World Central Kitchen thanks to the generosity of the Omaze donor community.

Dodgers fans are united by one passion: love for their team. This campaign celebrated that bond, inviting fans to “get into the blue” by highlighting spontaneous moments of Dodger pride.

Project:
NFL Network asked us to help support them with some creative for some of their signature TV shows, as well as their Fantasy Playoff Challenge.

Role:
ACD / Art director

Project:
To introduce the innovative NordicTrack Freestride Trainer, we developed a brand response TV commercial that showcased its versatility and cutting-edge design.

Detail:
Choosing to shoot on top of a building against the open sky, we created a striking, elevated visual that reflected the Freestride’s unique adaptability. This powerful setting helped the product stand out, connecting with viewers eager to upgrade their home workouts.

Results:
A successful launch that drove immediate interest, positioned Freestride as a must-have, and reinforced NordicTrack’s reputation as a leader in fitness innovation.

Project:
Toshiba’s journey from 7th to 4th in the laptop market was no accident. By establishing them as the Laptop Expert, we transformed their brand presence through memorable events, engaging digital content, promotions, and a compelling print campaign, all within two years.

Project:
Omaze partnered with Brantley Gilbert to offer donors a chance to win a Ford F-150 Raptor, all to help support Folds of Honor, which provides educational scholarships to the families of fallen and disabled service members.

Results:
$170,809 was granted by CAF America to Folds of Honor thanks to the generosity of the Omaze donor community.

Project:
Daily Burn brand-response TV spots created to connect with viewers’ fitness journeys in real-time.

Details:
By featuring real testimonials, we showcased authentic results and built social proof, making the path to fitness feel accessible and inspiring.

Project:
DJ’s needed some “flyers” to promote their nights at the LA classic bar, Footsies.

Details:
Working with the DJs, we decided on themes for each night inspired by seasonal events or genres of music being played. I utilized Midjourney and Photoshop to craft out-of-the-norm imagery for these social posts.

Role:
Art director / Designer

When other brands leaned into the beauty of the course, we emphasized Callaway’s unique strength: the advanced technology within each club and ball, encapsulated by the tagline, “A better game by design.”

Role:
Senior Art Director

Toshiba comes up with awesome innovations for their laptops, so we imagined what their innovation lab must look like. Through our engineer and his assistant Gary's experiments, we learn about Toshiba's innovations. This campaign lived entirely online and let viewers explore the lab, play games, watch content, read funny shenanigans, and learn about some amazing laptops.

DIGITAL/SOCIAL

Role:
Senior Art Director